Bhagavad Gita Verse 23, Chapter 7

antavattu phalam teshaam tadbhavatyalpamedhasaam |
devaandevayajo yaanti madbhaktaa yaanti maamapi || 23 ||
 
But, those with finite intellect obtain a perishable result. Worshippers of deities obtain those deities, (and) my devotees obtain me alone.
 
antavat : perishable
tu : but
phalam : result
teshaam : of those
tat : that
bhavati : obtain
alpamedhasaam : people of finite intellect
devaan : deities
devayajaha : those who worship
yaanti : obtain
madbhaktaaha : my devotee
yaanti : obtain
maam : me
api : alone
 
We saw that there were two kinds of devotees - those who pursue finite goals and those who pursue the infinite. Earlier, Shri Krishna said that there was nothing wrong with pursuing finite goals as long as such devotees eventually involve towards pursuing the infinite.
 
Why do most devotees contact a deity, someone or something that is higher than them? It is to acquire or obtain a goal that will relieve them of their finitude. Let’s say they worship a deity and manage to obtain the object that they desire. Shri Krishna says that no matter what object is acquired, it will perish at some point. In other words, that object will be time-bound or space-bound. It will make the person happy for a short amount of time, after which he will begin to feel finite and consequently unhappy. The cycle of seeking another finite goal will start all over again.
 
Devotees who do not see the folly of repeatedly acquiring finite things are termed “alpa-medhasaa” or finite-minded by Shri Krishna. They will never be free of sorrow but will manage to suppress it temporarily. They are deprived of the knowledge which indicates the true nature of Ishvara. That is why we should never stop enquiring into the reality of things, and try to look beyond the material world for the real answers to our problems.
 
Shri Krishna goes on to say that those who worship deities may eventually obtain the favour of the deity, who will shower them with his grace. Though commendable, this outcome will still be futile, because the deity is still a finite entity. Only those who seek the infinite Ishvara will gain infinitude by which their sense of finitude or incompleteness will be taken care of once and for all.
 
So then, there has to be reason why most people do not seek infinitude. This is taken up next.