Bhagavad Gita Verse 11, Chapter 9

avajaananti maam moodhaa maanusheem tanumaashritam |
param bhaavamajaananto mama bhootamaheshwaram || 11 ||
 
Resorting to a human form, foolish people insult me, not knowing my supreme nature as the overlord of all beings.
 
avajaanantaha : insult
maam : me
moodhaahaa : foolish people
maanusheem : human
tanum : form
aashritam : resorting to
param : supreme
bhaavam : nature
ajaanantaha : not knowing
mama : my
bhootamaheshwaram : overlord of all beings
 
Removal of all misconceptions of Ishvara is one of the recurring themes of this chapter. Even though Shri Krishna has repeatedly defined Ishvara as infinite, many people still get stuck with one form of Ishvara or the other. In this shloka, Shri Krishna terms such people foolish, and their behaviour insulting.
 
Now, many of us were conditioned by our cultures to believe that Ishvara is something that is far away, and will take years and years of devotion to achieve. But Shri Krishna, through the Gita, has revealed to us the true nature of Ishvara as infinite, all-pervading and available right here and now. To ensure that we do not revert back to our old ways of thinking, Shri Krishna uses a strong term to refer to such people: foolish.
 
Even before we go to the level of Ishvara, we commit the error of thinking that our eternal essence, our self, is our human body only. Removing this erroneous notion was the message of the second chapter. In the same way, we are likely to think of Ishvara as a finite form, and in doing so, treat everything else in the world with disregard.
 
Shri Krishna says that such an attitude is personally insulting to Ishvara, who is the supreme controller of the universe. It is like introducing a Nobel peace prize winner as an ordinary citizen, or to think that a junior police officer is the be-all and end-all of a country’s government. People with such erroneous notions can cause a great deal of harm to themselves, as is pointed out in the next shloka.

Bhagavad Gita Verse 15, Chapter 7

na maam dushkritino moodhaahaa prapadyante naraadhamaahaa |
maayayaapahyatajnyaanaa aasuram bhaavamaashritaahaa || 15 ||
 
Wretched and deluded evildoers do not seek my refuge. Those whose wisdom has been abducted by maaya take support of devilish tendencies.
 
na : do not
maam : my
dushkritinaha : evildoers
moodhaahaa : deluded
prapadyante : seek refuge
naraadhamaahaa : wretched
maayayaa : through maayaa
apahyatajnyaanaa : those whose wisdom has been abducted
aasuram : devilish
bhaavam : tendencies
aashritaahaa : take support
 
Previously, Shri Krishna said that only those who take the refuge of Ishvara can cross over maaya. But, many people fail to follow this instruction. Instead, their wisdom is usurped by maaya. Maaya veils Ishvara, causing people to think that they don’t have to associate with Ishvara. Shri Krishna says that these people are not just deluded or ignorant, they are wretched, they are evil doers and are the lowest among human beings.
 
First of all, there are people who are somewhat deluded by maaya. They spend their lives running after material objects and possessions because they find joy in doing so. But they do so without causing any harm to anybody. Next, there are people who are even more deluded, who don’t hesitate to break the law in their pursuit of material objects. Finally, there are the worst kind of people who will resort to taking another’s life for their material fulfillment.
 
Having thus categorized people who are deluded by maaya, Shri Krishna calls their nature “aasuri” or devilish. Our goal should not to show up in this category. So then, what kind of people seek out Ishvara? This is taken up next.